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Saturday, May 26, 2007

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Thursday, May 24, 2007

about Adwords

from http://en.wikipedia.org/wiki/AdWords

AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored link" on the right side of the screen, and sometimes above the main search results.

The ordering of the paid listings depends on other advertisers' bids (pay for placement P4P) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text, keyword, and landing page to the search, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[1]

The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction.


Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per mille (CPM) basis for placement. However, Google does not provide advertisers with a list of sites where their ads have been placed, and there is evidence that many of the "content network" sites are merely ad pages set up on parked domains. Advertisers can provide a list of sites where they do not wish their ads to appear, but cannot obtain a list of sites where their ads could or do appear.

AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches.

The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score.

Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.

Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter.

Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google.

History

The AdWords product was launched in 2000.[2] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart [3] to assist advertisers in setting up their campaigns.

In 2005, Google launched a program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns.

Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million. [4]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. [5]

Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL ([1])


Tuesday, May 1, 2007

Trading Tutorial

What should you do before doing Forex trading.

1. Prepare your computer.

At Home: Find the most suitable location
Do you want trading forex at your home? First of all you must find the best place to put your computer, use good and ergonomic desk and chair, use must enjoy
sitting on the comfortable chair. If you can, find the place that far away from public area in your home, you can use separated room or on your own bedroom.

At Office: Check your office regulation
If you want trading forex at your office, you need to check your office regulation, because some of company do not allowed their employee doing other activity rather that office job, ask your Information System Manager, can you doing forex trading at your office computer during working hour? Or in lunch time only?
2005 - 2006 © Arisson Mercinova S.Kom.

2. Prepare your Internet connection.

Stable access
Online Forex Trading need stable and fast internet access, with dial-up internet access is enough but if you can find the faster internet access, find the internet service provider that can give fast and cheap internet access. And the most important is that internet access is not interrupted or disconnected often.

Calculate your expense and your income
Calculate your internet access fee, because in forex trading sometime you need to access hourly everyday to watching chart movement, you must get bigger income that your expense. Maybe in early training time you will get lot of expense before get big profit, so prepare your money.

3. Prepare you physic and mental.

You must have healthy body
In Online Forex Trading you must have healthy and fit body, because sometime you will need to trading until late in the middle of the night, because Forex Trading is full 24 hours daily, rounding on each country trading time zone.

Ready to get loss 2005 - 2006 © Arisson Mercinova S.Kom.
The most important is your mental, because in Forex Trading you can't always profit, sometime you will be loss, so prepare your mind and don't be angry and depressed. Be safe in playing Forex, don't be greedy and want to get big profit in fast time. Allocate little percentage of your deposit to get little profit, after several times you will get big profit.

Forex is not same as HYIP
If you usually playing HYIP before such as Autosurf, PTC, PTR etc, so you must understand Forex Trading is not same as HYIP, if on HYIP you can get money by allocated it on HYIP website and get profit instantly, then in Forex Trading you must manage your money by yourself, you must be practicing before become expert in Forex Trading, studying much of Forex Literature and article on many website, even you must buy some forex book to expand your skill.

Don't be easy to surrender
Maybe in training period you will get loss, even in a big amount of loss, but be patient there is just temporary, after practicing and learning from other forex trader you will become expert. So in your training period always use virtual money before using real money.

4. Expand your environment

Use Marketiva chatting facility
There is chatting facility on Marketiva Streamster Software, log in there and find you country chat room, do be afraid you will be assist by other expert trader, be active and ask anything you want to know.

Use Yahoo Messenger 2005 - 2006 © Arisson Mercinova S.Kom.
Yahoo Messenger or YM is the most popular Internet Messaging Service that commonly uses by Marketiva Traders, ask for their Yahoo ID and get chatting personally with them. If you want to know about Yahoo Messenger click on: http://messenger.yahoo.com

From :http://oeang.com